Call me crazy but I like things that flow, engage, inform, and capture (both attention and leads).
I turn complex ideas into content that actually works.
I’m a newspaper journalist turned content writer and strategist with a knack for making deeply technical stories feel simple, human, and useful. Whether it’s helping a B2B startup find its voice or turning product docs into demand-gen gold, I don’t just write — I build content that moves the needle.
I work far beyond content layout. That means I think like a marketer, editor, and end user all at once — shaping everything from voice and tone to narrative flow and CTA strategy. I specialize in content that supports the full funnel: SEO blogs that convert, white papers that get read, and messaging frameworks that teams actually use.
I've helped companies like Volt Active Data, Pure Storage, Google, and Salesforce communicate better — and get results.
[Note: samples below with someone else's name on them were ghost-written by me.]