Hi, I’m Mark Simborg

I live at the intersection of technology and storytelling -- and the light is always green.

United States

Call me crazy, but I like things that flow, engage, inform, and capture (both attention and leads).

My modus operandi is turning complex ideas into content that actually works. By "works" I mean "enabling conversations" -- between developers and CTOs, IT admins and CIOs, CEOs and CTOs, etc... B2B content is all about greasing the wheels.

I’m a newspaper journalist turned content writer and strategist with a knack for making deeply technical stories feel simple, human, and useful. Whether it’s helping a B2B startup find its voice or turning product docs into demand-gen gold, I don’t just write — I build content that moves the needle.

I work far beyond content layout. That means I think like a marketer, editor, and end user all at once — shaping everything from voice and tone to narrative flow and CTA strategy. I specialize in content that supports the full funnel: SEO blogs that convert, white papers that get read, and messaging frameworks that teams actually use.

I've helped companies like Volt Active Data, Pure Storage, Google, and Salesforce communicate better — and get results.

[Note: samples below with someone else's name on them were ghost-written by me.]

Email Icon
Portfolio
Google
Optimizing LLM-based trip planning

Many real-world planning tasks involve both harder "quantitative" constraints (e.g., budgets or scheduling requirements) and softer "qualitative" objectives (e.g., user preferences expressed in natural language). Consider someone planning a week-long vacation.

Research
How we created HOV-specific ETAs in Google Maps

The shift to sustainable travel modes like electric vehicles (EVs), carpooling, and public transit, has made travel times more varied. This is largely due to the availability of dedicated lanes, such as carpool lanes, also called high-occupancy vehicle (HOV) lanes, which are reserved for vehicles with multiple passengers and are designed to move traffic more efficiently during peak hours.

SFGATE
Shredding Again

The ocean crashes a mere 300 yards away, across Hwy. 1, close enough to hear its rumble,...

DataStax (case study)
Capital One Answers "What's in Your Wallet?" With DataStax Enterprise

A financial industry leader as famous for its credit cards as its Samuel L. Jackson-starring "What's in your Wallet?" commercials, Capital One's applications generate huge amounts of data, the mining of which has become of paramount importance for making critical business decisions.

Forbes
How Machine Learning And Edge Computing Power Sustainability

Data centers use an estimated 200 terawatt hours (TWh) of electricity annually, equal to roughly 50% of all electricity currently used for all global transport, and a worse-case-scenario model troublingly predicts that data centers alone could account for roughly 8% of global electricity consumption by 2030. This may seem shocking to some.

Smithsonian Magazine
The Electrified Future: How the World Is Building Transportation 2.0

The Battery Electric Vehicle (BEV) revolution has begun, as car buyers and automotive industry powerhouses alike shift their investments from gas-powered internal combustion engines to electrification. Governments are getting in on the action, too, with states like California and Massachusetts placing big bets on electrification by funneling money into massive new infrastructure plans.

ForePaaS (blog)
How to Prove Machine Learning Value Over Time | ForePaaS

Very rarely do technical-related issues cause the failure of machine learning (ML) projects. Most often, machine learning projects fail due to poor communication and planning. Much of this communication-or lack thereof-involves the project's goals, which are directly tied to the project's values.

Pure Storage Blog
Docker vs. VM: What's the Difference?

Docker and virtual machines (VMs) are cloud computing technologies. Learn more about them, how they're used, and why they're beneficial to companies.

Broadbandbreakfast
08/11/2022
David Flower: 5G and Hyper-Personalization: Too Much of a Good Thing?

It's very easy for personalization to backfire and subtract value instead of add it. Consider the troubling fact that we may be arriving at a moment in hyper-personalization's journey where the most hyper-personalized offer is no offer at all. Nobody likes to be constantly bombarded by content, personalized or not.

DataStax
Capital One Handles 21 Thousand Transactions per Second | DataStax

Best known for its credit cards and Samuel L. Jackson-hosted "What's in your wallet?" commercials, Capital One is a diversified bank that offers a broad array of financial products and services to consumers, small businesses, and commercial clients. A Fortune 500 company, Capital One is one of the most recognized brands in the United States.

Confluent
How Instacart Used Confluent to Scale 10 Years of Growth in 6 Weeks

Instacart's core mission-to create a world where everyone has access to the food they love and more time to enjoy it together-took on a new level of importance and urgency when the pandemic hit in March 2020. At the time, Instacart partnered with about 25,500 stores across the U.S.

Mixpanel
Tabular data vs events data - Mixpanel

What's event-based data? In general, it's richer and more efficiently organized tabular data. More particularly, it's the kind of data that Mixpanel captures and flows through all of its charts and dashboards. What a lot of people don't realize is how easily they can turn almost any kind of tabular data into events data and what a powerful difference it can make for their analysis by doing this.

jausás & co (home page)
jausás & co

Jausás & Co imports hand-picked contemporary tilework, wallcovering, and outdoor furniture from Spain and Italy for designers and architects.

Datastax
What is Hybrid Cloud?

Pillar page for DataStax that has garnered a top position for Google search for "hybrid cloud database".

Forbes
Three Tips For Communicating More Effectively As A CEO

I have worn a lot of different hats in my day: football coach, software engineer and now CEO of a data management company. All of them are unique with very different demands, but one common thread through them all is the need to communicate well.

Smithsonian Magazine
Originally Designed for Space Travel, This Technology Is Transforming Transportation Here on Earth

Few historical images are more iconic than the ones of NASA's lunar modules landing on the surface of the moon. These modules allowed astronauts to make exploration history. They were also one of the first major applications of a hydrogen-powered or fuel cell system, a technology chosen for the moon mission because of its cleanliness, efficiency and ability to generate electricity in space.

Tuya
The Top Five IoT Trends to Watch Out for in 2020

In a mere couple of years, the Internet of Things has evolved from outlying tech curiosity to a full-fledged industry promising to become the next major tech boom. With the number of connected devices expected to reach more than 38 billion by 2020, the potential for an IoT-based tech revolution is practically unlimited.

Replicon
How to Elevate Your Project Management Skills

Being a project manager is tough. It requires top-notch interpersonal and organizational skills and the ability to successfully interact with team members and stakeholders alike. Project managers need to be cheerleaders and coaches, as well as leaders and team players. Almost all of us, at some point, will be part of a project - if ...

Timesheetmobile
The Six Benefits of Real-Time Chat For Your Mobile Workforce

Nostalgic AIM users shed a collective tear as news that the pioneering chat app will close its windows forever at the end of this year. Pushed to the sidelines by the likes of Facebook and Google Hangouts, AOL can no longer compete.

DataStax
AI and Data Management - 4 Facts to Know

Thanks to advances in computational power, reductions in computing costs and the rise of big data, artificial intelligence (AI) is playing an increasingly critical role in the success of the modern organization. More and more tasks that were previously handled by data management professionals are being tackled by intelligent machines today.

Recruiter
6 Ways Millennials Can Overcome Their Stereotypes, From a Millennial CEO

Millennials get a bad rap - perhaps deservedly. While there are always exceptions, generally speaking, millennials have less patience and (forgive me) fewer skills than people of earlier generations. They're finickier, dicier, more restless. They're also less loyal and not afraid to take full advantage of happy hours and vacation time.

DataStax (landing page)
Designed for Hybrid Cloud

Most of today's enterprises are headed for hybrid and multi cloud data architectures, if they're not there already. The issue is that this transition to hybrid cloud often comes with drawbacks, such as data silos, cloud vendor lock-in, and data governance concerns.